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Apartment communities spend thousands of advertising dollars on promoting their properties and generating new leads each month. Responding to and tracking new leads is currently found to be difficult by most on-site professionals; time constraints and busy schedules simply make it problematic for the majority of on-site professionals to achieve efficiency in this area. These missed opportunities cost the property thousands of dollars in lost rent and unfruitful advertising.
The "leads by lead-source" feature compares traffic sources by the number of leads each source generates and the eventual outcome of every prospect lead. Online advertising, yellow pages, apartment magazine, local newspaper and drive-by rental prospect leads can all be organized into one report and no data entry. Lead2Lease™ enables you to allocate your marketing resources where they have the greatest impact on sales.
Many regional supervisors, training directors, and onsite property managers struggle to assess the reason for lackluster conversion rates. "Why do so many of our rental prospects not lease with us?" Lacking this critical market intelligence, management may be unable to identify and solve leasing problems, resulting in higher vacancies.
Lead2Lease™ summarizes a variety of different rental lead data and produces detailed reports for property and portfolio lead assessment and evaluation. Property managers to VPs can form marketing strategies based on up-to-date market intelligence. This precise property and leasing professional level data can be compiled at the regional, divisional or portfolio level. Lead2Lease™ reporting enables executive managers to assess the strategic marketing situation with just a few clicks of a mouse.
Supervisors can use Lead2Lease™ to assess the sales and leasing skills of the onsite team. Lead2Lease™ reports identify team members' skill for handling and leasing rental prospects by specific traffic source type. "Is Sam strong on the phone but struggles with in-person closing?" "Does Mary excel at property tours but struggles to connect with rental prospects on the phone?" Using reliable information, increased accountability, results driven incentives and other compensation programs, managers can assess lead conversion issues and craft incentives to maximize leasing performance. Lead2Lease™ will assist you in achieving greater leasing performance and staff motivation and less turn over.
Lead2Lease™ provides statistics for each rental prospect that does not lease at your community. Lead2Lease™ reports can help identify the reasons for lost leases, bringing crucial information to your attention and enabling you to drive changes that most directly affect leasing success and ROI.
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