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Jon Tull, CEO of eREI states, "Lead2Lease revolutionizes the business and
marketing processes for today's property management companies. This web-based
application dramatically minimizes the manager's workload providing one
centralized tool for responding to emails, tracking leads, improving customer
service and lead to lease conversion rates. Furthermore Lead2Lease provides
full tracking capabilities for all leads from each lead source and helps
management companies improve their corporate marketing consistency and bottom
line results."
Since there is a direct correlation between response time on leads and lease
closing ratios, responding to leads rapidly is critical. Surveys show that only
a small percentage of Internet leads from companies like Apartment Finder.com,
Apartment Guide.com, Apartments.com, Homestore, Rent.com, ForRent.com are
responded to. Apartment communities spend thousands of dollars on advertising
each month, however, busy property managers find it difficult to respond to,
and
efficiently track, walk-in prospects, phone and Internet leads. Among a
manager's many priorities, these leads may not be converting into leases as
often as they could, costing properties thousands of dollars in unfruitful
advertising.
Most regional or divisional managers have difficulties
assessing the causes for poor lead to lease conversion rates; "Why are 90% of
our leads not leasing with us?" Lacking this market intelligence, executive
management may be unable to identify the specific leasing problems and make the
appropriate adjustments.
This is how it works; Lead2Lease "reads" emails from Internet listing
services like Apartments.com, Apartment Guide and company web sites, and
responds automatically to each inquiry with a highly customized HTML email. If
the prospect emails questions like "Do you allow dogs and cats?", "How much is
your security deposit?", "Do you have any 2 bedroom units available?" or any
other typical leasing related question, Lead2Lease will generate a custom
response to each question in a reply email. Move-in specials, property
pictures,
floor plans, property and management company branding are also built into each
email reply. Knowing that Lead2Lease has provided each renter prospect with
immediate attention to their specific inquires and reinforced the property's
value proposition, the stage has been set for a successful follow up phone call
and leasing close.
The Lead2Lease Lead Tracker provides tools to track and report on all leads
from every traffic source, showing management companies their best and worst
lead channels while indicating why rental prospects did not lease at their
community - all in a single lead management summary account. The Lead Tracker
is
a powerful tool that keeps property management professionals on top of their
rental prospects from the initial contact to move-in day.
Lead2Lease reports on a variety of different metrics for property and
portfolio lead assessment and evaluation. Portfolio Reporting enables executive
management to form marketing decisions based on up-to-date market intelligence
containing precise property and leasing agent level data, rolled up to the
regional, divisional or portfolio level. Regional managers are provided with
easy access to reporting functions enabling them to assess and compare their
lead source efficiency, staff performance and reasons why leads did not convert
to leases. Lead2Lease takes the guesswork out of sales performance and
advertising assessments enabling property management companies to drive changes
that most directly affect NOI.
Find more about Lead2Lease on www.Lead2Lease.com,
or by contacting Jon
Tull by phone: 818-597-4321, by email: jtullpr@lead2lease.com,
or by mail:
eREI, 31225 La Baya Ave. Suite 211, Westlake Village, CA 91362.
eReal Estate Integration, Inc. (eREI), the parent company of Lead2Lease,
based in Thousand Oaks, Southern California, has specialized in consulting for
the apartments industry and has far-reaching experience with product
development, data integration, data mining, analytics and GIS for the
commercial
real estate industry, including work for clients such as The National
Association of Realtors and The National Multifamily Housing Council.
Jon Tull is eREI's founder, CEO, and product visionary. During his years as a
commercial real estate researcher and analyst, Mr. Tull developed the
conceptual
framework for condensing volumes of commercial real estate data into easily
used
reports and advisory tools. These conceptual elements later coalesced into what
is now eReal Estate Integration, Inc., (eREI). Together with skilled
professionals and leaders in their respective fields, Mr. Tull and his team
have
developed software and analytics for rendering and analyzing commercial real
estate information into useful decision making tools and reports.
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