Lead2Lease™, the Premiere Lead Management Application
Tool For the Apartment Industry, Is Now Providing
Crucial, Unbiased Industry Data
   Date: 2-20-2007
 

Westlake Village, California:
  Lead2Lease™, a wholly owned subsidiary of eREI, is now offering a data report of lead trends in the multifamily housing industry based on lead tracking information that spans across more than 260 different lead sources and draws from a data base of more than 20,000 different leads nationally.
The report is based on numbers drawn from the last half of 2006. Some of the information highlights of the report include:
  • The data clearly identifies busiest days and hours for lead delivery, which can be great information if you’re looking to optimize your staffing effectiveness. The busiest day for lead delivery was Mondays and the busiest hour was the to hour.
  • 46% of a property’s leads are coming in after-hours, and 30.86% of the after-hours leads are occurring in the evening (5:01 pm to 11:59 pm).
  • The top three days leads prefer to tour a community, in order of preference, are Saturday, Friday and Monday.
  • Most prospects are choosing to tour the property between the hours of noon to pm, with still being the most popular hour of the day for a tour. The second most popular hour of the day is 3 pm.
Lead2Lease™ takes pride in offering this information to apartment operators free for the asking. "Our goal is to provide technology, reporting and information that empower our customers to be better operators. Anyone involved in the management of apartment communities can gain insight from this report on how their future residents are going about locating their next place to live," said Don Coppersmith, vice president and marketing manager for Lead2Lease. "The report represents consumer behavior and the Lead2Lease lead management application is for companies who want to capitalize on that behavior."
The complete report is available for free and is comprised of seven different charts on lead activity and appointment preferences. To have a copy e-mailed to you, contact Lead2Lease at: service@lead2lease.com or call us at 818-597-4321. To learn more about Lead2Lease™, or its parent company, eREI, simply go to www.Lead2Lease.com or www.eREI.com. You can also call directly at 597-4321.
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Lead2Lease™ is a wholly owned subsidiary of eREI, both based in California.