• The data clearly identifies busiest days and hours for lead delivery, which can be great information if you’re looking to optimize your staffing effectiveness. The busiest day for lead delivery was Mondays and the busiest hour was the to hour.
• 46% of a property’s leads are coming in after-hours, and 30.86% of the after-hours leads are occurring in the evening (5:01 pm to 11:59 pm).
• The top three days leads prefer to tour a community, in order of preference, are Saturday, Friday and Monday.
• Most prospects are choosing to tour the property between the hours of noon to pm, with still being the most popular hour of the day for a tour. The second most popular hour of the day is 3 pm.

Jon Tull, CEO of eREI states, "Lead2Lease™ revolutionizes the business and marketing processes for today's property management companies. This web-based application dramatically minimizes the manager's workload providing one centralized tool for responding to emails, tracking leads, improving customer service and lead to lease conversion rates. Furthermore Lead2Lease™ provides full tracking capabilities for all leads from each lead source and helps management companies improve their corporate marketing consistency and bottom line results."

Since there is a direct correlation between response time on leads and lease closing ratios, responding to leads rapidly is critical. Surveys show that only a small percentage of Internet leads from companies like Apartment Finder.com™, Apartment Guide.com™, Apartments.com™, Homestore™, Rent.com™, ForRent.com™ are responded to. Apartment communities spend thousands of dollars on advertising each month, however, busy property managers find it difficult to respond to, and efficiently track, walk-in prospects, phone and Internet leads. Among a manager's many priorities, these leads may not be converting into leases as often as they could, costing properties thousands of dollars in unfruitful advertising.

Most regional or divisional managers have difficulties assessing the causes for poor lead to lease conversion rates; "Why are 90% of our leads not leasing with us?" Lacking this market intelligence, executive management may be unable to identify the specific leasing problems and make the appropriate adjustments.

This is how it works; Lead2Lease™  "reads" emails from Internet listing services like Apartments.com™, Apartment Guide™ and company web sites, and responds automatically to each inquiry with a highly customized HTML email. If the prospect emails questions like "Do you allow dogs and cats?", "How much is your security deposit?", "Do you have any 2 bedroom units available?" or any other typical leasing related question, Lead2Lease™  will generate a custom response to each question in a reply email. Move-in specials, property pictures, floor plans, property and management company branding are also built into each email reply. Knowing that Lead2Lease™ has provided each renter prospect with immediate attention to their specific inquires and reinforced the property's value proposition, the stage has been set for a successful follow up phone call and leasing close.

The Lead2Lease™ Lead Tracker provides tools to track and report on all leads from every traffic source, showing management companies their best and worst lead channels while indicating why rental prospects did not lease at their community - all in a single lead management summary account. The Lead Tracker is a powerful tool that keeps property management professionals on top of their rental prospects from the initial contact to move-in day.

Lead2Lease™ reports on a variety of different metrics for property and portfolio lead assessment and evaluation. Portfolio Reporting enables executive management to form marketing decisions based on up-to-date market intelligence containing precise property and leasing agent level data, rolled up to the regional, divisional or portfolio level. Regional managers are provided with easy access to reporting functions enabling them to assess and compare their lead source efficiency, staff performance and reasons why leads did not convert to leases. Lead2Lease™ takes the guesswork out of sales performance and advertising assessments enabling property management companies to drive changes that most directly affect NOI.

Find more about Lead2Lease™ on www.Lead2Lease.com, or by contacting Jon Tull by phone: 877-405-5023, by email: jtullpr@lead2lease.com, or by mail: eREI, 31225 La Baya Ave. Suite 211, Westlake Village, CA 91362.

eReal Estate Integration, Inc. (eREI), the parent company of Lead2Lease™, based in Thousand Oaks, Southern California, has specialized in consulting for the apartments industry and has far-reaching experience with product development, data integration, data mining, analytics and GIS for the commercial real estate industry, including work for clients such as The National Association of Realtors and The National Multifamily Housing Council™.

Jon Tull is eREI's founder, CEO, and product visionary. During his years as a commercial real estate researcher and analyst, Mr. Tull developed the conceptual framework for condensing volumes of commercial real estate data into easily used reports and advisory tools. These conceptual elements later coalesced into what is now eReal Estate Integration, Inc., (eREI). Together with skilled professionals and leaders in their respective fields, Mr. Tull and his team have developed software and analytics for rendering and analyzing commercial real estate information into useful decision making tools and reports.