Learn More
L2L Trial
Contact Us
Pricing
About Us
News
BestPractices
Make Lead2Lease your homepage
 


Best Practices for apartment communities
in regard to lead generation, lead management, and leasing

   Date: 5-2-2006
print  
  Lead Generation:
  • Top lead generating properties within the Lead2Lease customer base generated 350 leads per month
  • The system-wide average was 105.5 leads generated per month, per property.
  • Top lead generating properties tracked an average of 14 different lead sources with at least 3 of the lead sources being nationally recognized media. (ie. Apartment Guide, ForRent Magazine, Rent.com, etc...)

Lead Management & Lease Conversion:
  • Top Leasing professionals followed up with each prospective resident from 3 to 6 times.
  • Conversion rates for top performing leasing personnel, when measured against total leads, was from 6% to 10.5% of total leads converting to leases.
  • The average lifespan of a lead within Lead2Lease is 11.04 days. This demonstrates how important immediate follow-up is in maximizing your leasing portfolio.
  • Email leads consistently had a higher conversion rate then phone leads, although phone leads continue to result in a higher number of total leases.

To experience the power of the Lead2Lease management system, click this link below to sign-up for your free trial.


* Apartment Finder.com™, Apartment Guide.com™, Apartments.com™, Homestore™, ForRent.com™ and Rent.com™ are trademarks of their respective companies and are not affiliated with Lead2Lease™.